APFR (Apotheke Fragrance)

Our APFR incense shoot embraces the essence of artisanal craftsmanship through a wabi-sabi-inspired approach. By focusing on slow, unplanned moments and imperfect compositions, we highlight the raw beauty of the products.

APFR incense stick being lit against a dark background, emphasising a wabi-sabi aesthetic.

Mood

The shoot’s mood is rooted in tranquility and imperfection, with subtle compositions that celebrate the organic flow of smoke and the tactile qualities of incense ash.

Soft wisps of smoke rising from a lit APFR incense stick, captured in an atmospheric setting.
Close-up of APFR incense packaging with natural brown tones, showcasing artisanal craftsmanship.

Lighting

Soft, directional lighting enhances the warm, earthy tones of the incense packaging while casting delicate highlights on the rising smoke, creating a contrast against the dark background.

Close-up of APFR incense packaging with natural brown tones, showcasing artisanal craftsmanship.
Soft wisps of smoke rising from a lit APFR incense stick, captured in an atmospheric setting.

Curls of rising smoke. Quiet crumbling of the ash. Beauty in fleeting moments and delicate imperfections.

APFR incense stick against a dark background, emphasising a wabi-sabi aesthetic.
APFR incense stick burning against a dark background, emphasising a wabi-sabi aesthetic.
APFR incense stick burning with delicate smoke trails against a dark background, emphasising a wabi-sabi aesthetic.

Textures and details

We emphasised the natural textures of the incense sticks, packaging, and natural props to bring out the artisanal and organic approach of this photoshoot.

Detailed shot of APFR incense ash, highlighting fine texture and organic imperfections.
Soft wisps of smoke rising from a lit APFR incense stick, captured in an atmospheric setting.
An APFR stick and burned matchstick sitting gently on a grey stone, emphasising the natural ethos of APFR.
Close-up of APFR incense packaging with natural brown tones, showcasing artisanal craftsmanship.
APFR incense packaging with natural brown tones, showcasing artisanal craftsmanship.
Close-up of APFR incense sticks with natural brown tones, showcasing artisanal craftsmanship.

Why brands trust us to bring their vision to life

Tailored creative partnership

We collaborate closely to uncover your brand’s essence and craft visuals that truly resonate. Our process is thoughtful, detail-oriented, and designed to bring your vision to life—no matter where you’re starting from.

Timeless artistry meets strategy

Our visuals aren’t just beautiful; they’re purposeful. With expertise in art direction, styling, and photography, we create imagery that captures attention and drives results, blending aesthetics with intent.

Bespoke, end-to-end experience

From initial concepts to final edits, we handle every step with care and precision. With no compromises on quality or consistency, we deliver visuals that elevate your brand and stand the test of time.

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